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Ashby turning purple to celebrate nightlife award

Purple Flag Banner

Bars, restaurants and businesses in Ashby are joining forces to host a Purple Flag party after the town secured accreditation for its excellent and safe nightlife.

North West Leicestershire District Council put the town forward for the award that recognises excellence in the management of town and city centres at night. Just as a Blue Flag is an indicator of a good beach, Purple Flag is the indicator of where to go for a good night out.

To celebrate receiving the accreditation, Saturday 25 November will see a variety of events and offers available to the public as Ashby turns purple.

More than 20 venues, ranging from the Rebound trampoline park to Manhattans bar and nightclub will have special discounts and offers during the day and night.

To discover them all take a look at our Purple Flag leaflet (PDF Document, 9.6 Mb)

A Purple Flag shows that a town’s night-time economy offers clean and safe environments, great bars and clubs, a variety of arts and cultural attractions and excellent transport links.

NWLDC, Leicestershire Police, Safer North West Community Partnership, Ashby de la Zouch Town Council, Ashby street pastors and the Ashby Pubwatch scheme all played a key role in the success of the application.Purple Flag picture

Councillor Alison Smith MBE, Deputy Leader and Portfolio Holder for Community Services at NWLDC, said: “This is a fantastic achievement for Ashby and something the whole town can be very proud of.

“Ours pubs, bars, clubs and restaurants work very hard alongside both councils, the police, Pubwatch and our wonderful street pastors to make Ashby such a vibrant, exciting, but also safe town for an evening out.

“People already come to Ashby with the confidence that they will have a fun, entertaining and safe night out, and the Purple Flag award really reinforces that.”

Leader of Ashby de la Zouch Town Council, Councillor John Coxon, said: “I’m delighted with the brilliant news of the success of the application for the town’s night-time economy Purple Flag status.

“I am very pleased that the hard work of the district council, the town council, the local police and those who work in our pubs, clubs and restaurants has been recognised with this prestigious award.

“Purple Flag is the benchmark for good evening and night time destinations. It is great that Ashby has been seen by the assessors as ‘a small, local community focused town’ and as a great example to other small market towns.”

Inspector Helena Bhakta from Leicestershire Police said: “Purple Flag status is recognition of what our local residents and visitors have known for some time – that there are few places in Leicestershire to match Ashby town centre for its evening and night time offer.

The success of Ashby’s night time economy needs to be balanced against ensuring people who visit the town centre have a safe and enjoyable evening, while not forgetting that the town centre is also home to many local residents. The award is recognition of that close partnership working which will continue.”

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