A new campaign to stop people illegally dumping their rubbish in Leicestershire has launched.
Councils across the city and county have joined forces to warn people that they face hefty fines of at least £400 fine, and a criminal record if they are caught fly-tipping.
Fly-tipping is a huge problem in Leicester and across each district in the county, with councils dealing with 12,000 incidents per year.
The new campaign focuses on the stories of four characters – based on real people who have been caught fly-tipping in the past.
The examples show that people can be caught for all sorts of reasons, from putting a fridge on the pavement to dumping bags by a local recycling bank.
Councillor Alison Smith MBE, Deputy Leader and Portfolio Holder for Community Services at NWLDC, said: “We are fully behind this campaign and determined to see fly-tipping stamped out in the whole county, including North West Leicestershire.
“We are very lucky to live in the heart of the National Forest and we must all take on the responsibility of looking after it. Our enforcement officers use all the powers at our disposal to tackle fly-tipping and that includes issuing £400 fixed penalty notices. The public can help by only using licensed waste removal services that will responsibly dispose of the rubbish rather than dump it in the countryside.
“Please get behind this campaign and support us in the battle against fly tippers.”
Residents can also be fined and prosecuted for using a dodgy trader who doesn’t have a waste licence and operates door-to-door.
People can visit the campaign website at www.lesswaste.org.uk/flytipping and follow the campaign on social media #IfOnly