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No tolerance message to festive drink drivers

Published: Mon 26 November, 2018

“Drink driving will not be tolerated” – that’s the message from the Safer North West Leicestershire Partnership this Christmas.

The partnership, which includes North West Leicestershire District Council (NWLDC) and Leicestershire Police is highlighting its commitment to reducing rural crime by encouraging people to ‘Celebrate Safely’.

Police in North West Leicestershire will be running a number of operations targeting drink drivers throughout December.

The aim is to discourage people from even considering getting behind the wheel of their car after drinking.

NWLDC’s licensing team will also be raising awareness among pub landlords and reiterating their role in keeping our roads safe. They will be encouraged to be on the lookout for drink drivers and to flag them up to the police.

The rural drink-driving message forms part of the partnership’s wider annual Celebrate Safely campaign that includes a variety of initiatives to encourage people to stay safe while enjoying the festivities.

The Celebrate Safely campaign this Christmas will also include:

  • Funding for a private ambulance to be in Ashby during the busiest party season nights
  • Inspections of bars, pubs and clubs across the district
  • Taxi inspection initiatives
  • Supporting and promoting the White Ribbon domestic violence campaign.

Councillor Trevor Pendleton, chair of the Safer North West Leicestershire Partnership, said: “Christmas is a time to unwind, relax and have fun and our job, with the support of the public, is to make sure everyone can do that in a safe environment.

“There is absolutely no excuse for drink-driving but every year people try to get away with it, putting themselves and others in danger. Our message is that it will not be tolerated and officers will be out patrolling the towns and villages to catch those that think they are above the law.

“Our Celebrate Safely messages receive great support in our communities every year and I encourage everyone to get on board again to make sure everyone has a memorable, special and safe festive season.”

Inspector Richard Jackson, from North West Leicestershire Neighbourhood Policing area, said: “On average over 3,000 people are killed or seriously injured each year in the UK in drink related collisions. Despite falls in deaths in the 1980s and 90s it is clear that many drivers are still ignoring our advice and are putting others at risk by driving whilst under the influence of drink or drugs. 

“Young drivers are now of particular concern and are featuring disproportionately in the ‘positive’ statistics.  In Leicestershire and Rutland a significant minority of drivers are still not heeding our advice.  This is illustrated by the fact that each month running up to this campaign up to 80 drivers are testing positive for excess alcohol in the force area.  This raises significant road safety concerns for all road users. The message is clear drink drive, and you will be caught.”  

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