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Only 14% of over 65s in Leicester hit recommended NHS guidelines on activity

Published: Thu 24 October, 2019

Older group of people exercising - stock image

Leicester ranks as one of the lowest cities for its residents being active over the age of 65, recent research conducted by a leisure operator has revealed.

The city and surrounding areas were ranked as one of the least active of all 20 areas surveyed, with only 14% of respondents aged 65 and over saying they achieved the amount of weekly activity advised by the NHS. The guidelines advise 150 minutes of aerobic exercise and strength exercises on two days of the week*. In fact, nearly half of those surveyed in Leicester, 48%, said that they either did no exercise at all or come nowhere near the recommendation.

In response to this, Leicestershire based company Everyone Active has launched its Age Is Just A Number campaign to engage a senior demographic in physical activity. Throughout October it is celebrating its older members by showcasing their fitness stories and proving what can be achieved by staying active into later life.

While few hit the recommended guidelines, a whopping 90% of the over 65s who answered the survey in Leicester said they would like to do more exercise. To assist with this, Everyone Active is opening the doors to its gyms at Enderby Leisure Centre, Pavilion Leisure Centre, Waterfield Leisure Centre, Melton Sports Village, Parklands Leisure Centre, Wigston Pool and Fitness Centre, Hood Park Leisure Centre and Hermitage Leisure Centre from 10am – 4pm for five days next week for free for those aged 65 or over. It is also offering its Senior Swim sessions for free during this time. Those wanting to make the most of the offer can register by visiting the Everyone Active Age is Just a Number web page.

David Bibby, managing director at Everyone Active, said: “This research proves there is still a lot of work needed to improve activity levels among people aged 65 and over in the local community.

“It’s our aim to create friendly, welcoming environments that motivate people of all ages to get active. I would urge older generations to take the opportunity to visit our centres free of charge and discover all different ways they can enjoy getting active.”


The research poll was carried out with more than 1,000 people from across the country aged 65 and over.

*These guidelines are based on adults aged 65 or older who are generally fit and have no health conditions that limit their mobility. For more information read the NHS guidance on physical activity amongst older adults

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