Businesses sign up to free schemes to boost town centres

Published: Thu 2 December, 2021

A graphic to explain the free schemes being launched by North West Leicestershire District Council to help local businesses recover from the pandemic.

Local businesses in Coalville and Ashby-de-la-Zouch are signing up to two free schemes to help high streets recover from the pandemic.

The two schemes, which are led by North West Leicestershire District Council (NWLDC), are being trialled free of charge to businesses for 12 months using the government’s Welcome Back Fund.

Digital High Street

Through a partnership with, local businesses in Coalville and Ashby-de-la-Zouch will be able to expand their online presence through a digital version of their local high streets which will allow them to offer their goods and services to local residents.

Customers can use the digital high streets to find and support their local shops in each town, and allow them to browse their services, book appointments and buy products online.

Hex card

A district-wide loyalty card scheme in partnership with Reward-It is also being rolled out, allowing each participating business to manage and tailor their own individual loyalty scheme.

Customers will be able to collect points on purchases and redeem them for rewards at that shop, using either a smartphone app or their own free physical Hex card, available from participating retailers.

To sign up to either scheme or both, businesses can visit or email

Councillor Tony Gillard, Portfolio Holder for Business at NWLDC, said: “We’re really excited to be offering these schemes to local businesses free of charge for a year through the government’s Welcome Back Fund to help them get back on their feet.

“By offering a digital and an online option for customers at traditional bricks and mortar shops, our independent businesses can recover quicker and continue to grow.

“If you have a business in the district, head to our website or contact our Town Centre Support Officer, Tom Stanyard, to find out how you can sign up.”

Victoria Creamer of Misto’s Kitchen said: “I’m really excited about these two schemes - they will make it easier and more attractive for customers to support local businesses and it gives the business resources they might not be able to access otherwise.”

Share this page: