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Ashby Purple Flag

Purple Flag Banner

Bars, restaurants and businesses in Ashby joined forces to host a Purple Flag party after the town secured accreditation for its excellent and safe nightlife.

All day and night on Saturday 25 November a variety of events and offers took place as Ashby turned purple.

More than 20 venues, ranging from the Rebound trampoline park to Manhattans bar and nightclub provided customers with special discounts and offers.Purple Flag picture

There were be purple cocktails on offer accross the town, retail rewards, competitions, free prize draws, special events,  fun days, free Purple Flag merchandise and lots more. 

To discover them all take a look at our Purple Flag leaflet (PDF Document, 9.6 Mb)

What is Purple Flag?

Purple Flag is an accreditation similar to the Green Flag award for parks and Blue Flag for beaches.  Purple Flag is awarded to towns and cities who meet or surpass the standards of excellence not only in the town offering a varied lively evening experience but also in managing the evening economy well.

Ashby's application showed good practices, high occupancy rates on retail and leisure premises, low crime figures, and a diverse, entertaining, safe enjoyable night out for the whole family.

Ashby de la Zouch has:

  • Attractions and activities for all ages, budgets and tastes
  • It is safe, friendly, welcoming, clean, attractive and fun
  • Easily accessible from local towns and on foot
  • Steeped in history, cultural, heritage attractions
  • A fantastic choice of bars, restaurants, clubs, pubs and leisure facilities

A number of partners have steered the Purple Flag application to success which include, representatives from North West Leicestershire District Council, Leicestershire Police, Safer North West Community Safety Partnership, Ashby de la Zouch Town Council, Ashby Street Pastors and Ashby Pubwatch Scheme.  Many local businesses also helped to contribute to the successful application.

Did you support Purple Flag weekend?

If you are a business please promote Purple Flag by attaching the banner to your website or publicity material.

Also tag the council's @NWLeics Twitter account or This is NWLeics Facebook page to tell us how you celebrated. 

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