Cookies

We use some essential cookies to make this website work.

We would also like to set additional cookies to understand how you use this website and improve Council services.

We also use cookies set by other sites to help us deliver content from their services.

View cookies
  • Accessibility
  • |
  • |
  • Font Size:
  • |

Grass-cutting on council properties | Due to wet conditions of the grass, we may not be able to cut all of the grass areas of our council properties at this current time; this includes our parks, open spaces and play areas. Our team are surveying the sites and as soon as the areas are dry enough, our team will be grass-cutting as usual. Sorry for any inconvenience caused. 

Advertising and sponsorship opportunities with local council

Published: Wed 13 December, 2023

Local businesses and organisations will be able to advertise with North West Leicestershire District Council (NWDLC) more easily, with the introduction of an advertising and sponsorship policy approved by Cabinet last night (Tuesday 12 December).

Whilst advertising and sponsorship has been possible on an ad hoc basic (e.g. sponsorship of the planting for Coalville in Bloom, sponsorship of the Let’s Get Moving Awards), the council has now set a procedure that streamlines the process.

With financial pressures revealing a gap in the council’s budget from next year, NWLDC is looking at ways of increasing its income, whilst driving efficiencies and reducing the costs of its services.

As well as making it easier for the authority to draw an income from advertising and sponsorship, the policy protects the council’s reputation, by setting out who can and can’t advertise. For example, businesses or organisations that are being investigated by the council would not be allowed to advertise.

Certain industries will not be able to advertise with the council, including:

  • Tobacco / cigarettes / vaping
  • Alcohol
  • Gambling (excluding lotteries supporting local good causes)
  • Adult-oriented products / services
  • Armaments
  • Petrochemical industry
  • Payday loans
  • Political parties or groups

Councillor Tony Gillard, Portfolio Holder for Business and Regeneration at NWLDC, said: “In these times of financial pressure, people should expect us to look at any way to increase our income, so we can continue to invest in local services.

“This policy doesn’t mean we’re going on the hunt for advertising to prop up our services, only that we have a set policy in place to support this if we get the opportunity.

“The way I see it, it works well for everyone involved. Reputable local businesses can advertise with a trusted organisation and we get some additional revenue. With vehicles travelling around the district, buildings dotted around, bins, events, campaigns and initiatives, there are lots of opportunities for local businesses to get their names out there with us.”  

NWLDC budget pressures

  • With a likely reduction in funding from business rates and the cost of providing services going up due to inflation, NWLDC is expecting a gap in its budget from 2024.
  • From its total £18.7 million budget (not including housing, which is funded through rental income), the council is predicting a £1.6 million shortfall in 2024/25, which could rise to £3.9 million in 2027/8.
  • The authority currently has healthy capital reserves following years of good financial management and high income from business rates and planning fees.
  • The council is now working across all its services to ensure they are provided in the most cost effective and efficient way, as well as considering ways to increase its income and reduce its costs.

Contact

Press office

Telephone:
01530 454546
Online:
Contact Press office