The ‘It’s Down To Us’ campaign encourages people in our local communities to continue to follow the ‘back to basics’ precautions such as hand washing, social distancing and wearing face coverings.

North West Leicestershire District Council (NWLDC) has worked with our community leaders, local businesses, community groups, sports clubs and more to become the faces of the campaign, shining a light on the fact that we’re in this together, and by supporting each other we can make a real difference, saving both lives and livelihoods in the district.

‘It’s Down to Us’ focuses on the importance of social distancing, hand sanitising and wearing face coverings to protect each other whilst out in nearby towns and villages.

The campaign seeks to embed these key measures as norms in our daily lives for the foreseeable future, helping us to avoid further lockdowns, keeping town centres open, businesses thriving and North West Leicestershire in good shape for the future. It’s down to us to do this together as a community.

Get involved

A number of businesses in Coalville and Ashby have already come forward to get involved in the campaign to share positive messages that reinforce the basics and how important it is we continue to follow them. We have used photographs and quotes of local faces on our campaign materials to spread the key messages.

We’d love to receive more support from across North West Leicestershire and beyond Coalville and Ashby. Community leaders, local businesses, community groups, sports clubs and more are all welcome to come forward and become faces for our campaign.

The resources below demonstrate the kind of materials were looking to put together and if you’d like to get involved contact us at

Getting involved can be as simple as supplying us with a picture and a few words – we’ll do the rest.

Download campaign materials

Absolutely anyone can share these messages – parish councils, community groups sports clubs, businesses etc. are all welcome to download the materials to share in our communities.

We’re making the posters and social media graphics we’ve created available to everyone – please download or print them off and use them.

Feel free to convert the PDF's below using free online document converters. Alternatively, email us at and we can supply JPEG versions of the documents to you directly.

We’ll look to arrange some deliveries of posters into major towns but if you can print your own and get started, please do!

Don’t forget to follow our social media pages too where you’ll see lots of our messaging:

Facebook - @ThisIsNWLeics

Twitter - @NWLeics

Material available here:

It's Down to Us Poster NWLDC (PDF Document, 0.17 Mb)

Its Down to You Poster Castle Donington (PDF Document, 1.3 Mb)

Its Down to You Poster Hugglescote (PDF Document, 0.36 Mb)

Its Down to You Poster Kegworth (PDF Document, 3.02 Mb)

Its Down to You Poster Ibstock (PDF Document, 2.06 Mb)

Its Down to You Poster Whitwick (PDF Document, 0.59 Mb)


It's Down to Us Poster Ashby (PDF Document, 1.08 Mb)

Ashby Toolbox Poster (PDF Document, 1.51 Mb)

Ashby Toolbox Social Media Graphic (PDF Document, 1.11 Mb)

Goose Poster (PDF Document, 0.96 Mb)

Goose Social Media Graphic (PDF Document, 1.93 Mb)

Fitness Republic Poster (PDF Document, 1.3 Mb)

Fitness Republic Social Media Graphic (PDF Document, 0.64 Mb)

Louby Lou's Lingerie Poster (PDF Document, 1.74 Mb)

Louby Lou's Lingerie Social Media Graphic (PDF Document, 1.4 Mb)

No10 Poster (PDF Document, 2.11 Mb)

No 10 Social Media Graphic (PDF Document, 1.96 Mb)

La Zouch Tanning Poster (PDF Document, 0.62 Mb)

La Zouch Tanning Social Media Graphic (PDF Document, 0.43 Mb)

Poppy's Coffee Shop Poster (PDF Document, 2.18 Mb)

Poppy's coffee shop Social Media Graphic (PDF Document, 0.65 Mb)

Kelly Hainsworth Reflexology Poster (PDF Document, 2.55 Mb)

Kelly Hainsworth Reflexology Social Media Graphic (PDF Document, 1.6 Mb)


It's Down to Us Poster Coalville (PDF Document, 1.09 Mb)

Coalville Cleaning Services Poster (PDF Document, 0.3 Mb)

Coalville Cleaning services Social Media Graphic (PDF Document, 0.1 Mb)

Elite Gaming Lounge Poster (PDF Document, 0.25 Mb)

Elite gaming Social Media Graphic (PDF Document, 0.9 Mb)

Hermitage FM Cafe Poster (PDF Document, 0.19 Mb)

Hermitage FM Cafe Social Media Graphic (PDF Document, 1.83 Mb)

The Design Hub Poster (PDF Document, 0.45 Mb)

The Design Hub Social Media Graphic (PDF Document, 0.19 Mb)

Coalville Market

Fizzalicious bath bombs Social Media Graphic (PDF Document, 0.1 Mb)

Its down to you poster Fizzalicious bath bombs (PDF Document, 0.27 Mb)

Its down to you poster Market Cafe (PDF Document, 0.18 Mb)

Market Cafe Social Media Graphic (PDF Document, 0.1 Mb)

Its down to you poster Nimmy clothing (PDF Document, 0.25 Mb)

Nimmy clothing Social Media Graphic (PDF Document, 0.28 Mb)

Its down to you poster Retro shop (PDF Document, 0.25 Mb)

Retro shop Social Media Graphic (PDF Document, 0.32 Mb)

Last updated: Mon 4 October, 2021 @ 09:39